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Ferrari race out toward the future

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Hailed as being the most famous (and sought-after) car brand in the world, the first Ferrari emerged from the brand’s Italian factory in 1947, embodying the passion and determination of Enzo Ferrari, the company’s founder. Ferrari, devoted his entire life to designing and building the most beautiful sports cars in the world and delivering them to the road and the track.

The company is synonymous with innovation and constantly seeks new ways to design the next model and shape it to the desire of its time.  For the past few years Ferrari have been developing new hybrid technologies, that benefit from the company’s knowledge and skills acquired in competitions to deliver new levels of performance. In 2019 the Prancing Horse released the SF90 Stradale, their first Plug-in Hybrid Electric Vehicle, which integrates an internal V8 combustion engine with three electric motors. In 2021, they also announced a completely new model, the 296 GTB, which represent an authentic revolution for Ferrari, as it introduces a new engine type to flank the marque’s multi-award-winning 8- and 12-cylinder power units: a new 120° V6 engine coupled with a plug-in (PHEV) electric motor capable of delivering up to 830 hp.  While the SF90 Stradale is in the “Range Supercar” so designed for drivers who want to reach the peak of the performance, the 296 GTB target drivers who want to reach the peak of the emotion of driving; the 296 GTB’s PHEV system guarantees it is an incredibly usable car as well as cutting pedal response times to zero and delivering a 25km range in all-electric eDrive mode.

The dawn of racing hybrid power came with the arrival of the kinetic energy recovery system (KERS), fully introduced to Formula One for the 2009 season. Ultimately Ferrari were one of only four teams to adopt the system. The results for the Scuderia were immediate, and Kimi Raikkonen became the first person to win a race in a KERS equipped car when his Ferrari crossed the finish line at the Belgian Grand Prix that year.

The SF90 Stradale and the 296 GTB represent a new future for Ferrari: while the company will always be focused on outstanding performance, it also demonstrate Ferrari’s commitment towards a sustainable future.  By 2025 Chairman John Elkann aims to launch on the market the very first EV Ferrari:  “We are very excited about our first all-electric Ferrari that we plan to unveil in 2025” and added “We are continuing to execute our electrification strategy in a highly disciplined way.”

Learn more https://www.ferrari.com/en-GB

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